Diagnostics

ANALYTICS: N/AWP SITE: N/ABLOG: N/A
CACHING: N/AOPTIMIZATION: N/APAGE SPEED: N/A
ADDRESS: N/AMAILER: N/AMAPS: N/A
EMAIL: N/APHONE: N/ACOMMENTS: N/A
VIDEO: N/ASOCIAL: N/ASEARCH: N/A
COPYRIGHT: N/APRIVACY: N/ATERMS: N/A
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ITEMDescription
ANALYTICSAn analytics script was detected on the selected page. This makes it easier to measure the activity that occurs on your site.
WP SITEIt has been detected that this site is running WordPress. WordPress is by no means the only content management system (CMS), but it is one of the popular ones. This flag indicates if the scanner has detected whether or not WordPress is running.
BLOGA Blog or News page was found on this site. A blog or news page can help people keep up to date with what is going on with your company, organization, service or just yourself, but is not needed in all cases. It is up to you as to whether or not you include one.
CACHINGCaching is present on the site. Caching helps to speed up your site by allowing people to access a text only version of your page. Not having caching present can drastically slow down your site or even cause it to crash if you suddenly experience a high volume of traffic. Recommended in most instances.
OPTIMIZATIONThis site passes the optimization bench mark. This is currently set to 15 line breaks. Install and configure an optmization plugin like Autoptimize to help pass this bench mark.
PAGE SPEEDPage speed bench mark is currently set at 2.5 seconds. Having a site load in three seconds or less (or better) at the one second mark or less helps ensure your visitors do not have to wait long for each page load. It has been shown that even small improvements in page load time can help improve sales. It also encourages people to simply visit more pages on your site as they get to know the pages they visit will load quickly.
ADDRESSAn address was found on the selected page, making it easier for people to find you.
MAILERA "Contact" page was found on the site, making it easier for people to send you a message
MAPSAn embedded map or link was detected on the selected page. Currently recognizes the Google Maps protocol. Having a map present can help people find out where you are located. In conjunction with the navigation service offered by Google Maps, a map with your location pinpointed on it can help bring people right to your door.
EMAILThe word "email" was found on the selected page. Although you may not always want to include an email on your site, having a short, pithy email that is easy to remember and matches your domain name can help people get a hold of you more easily.
PHONEA phone number was found on the selected page. Including your phone number on your site can help people contact you more easily and helps to demonstrate that your site is legitimate.
COMMENTSA form allowing for people to comment on your pages or posts has been found on the selected page. This can make it easier for people to connect with you.
VIDEOA video was detected on the selected page. Currently detects YouTube, Vimeo, and good 'ol .mp4. Videos are great ways to highlight your talent, service or product offering or just to let people know what is happening in your life.
SOCIALSocial media elements are found on the selected page. These include Twitter, Facebook, LinkedIn, etc. These make it easier for people to connect with you.
SEARCHThe WordPress search bar is available on the selected page. Having a search bar present that is easy to find (such as in the top right corner of each page) help people to find what they are looking for on your site, without having to look through the menu links or elswhere to get to where they are going.
COPYRIGHTA copyright symbol © was found on the selected page. Having a copyright symbol on your page helps to demonstrate that you care about what you have written and don't just want people to glibly reproduce your hard won content elsewhere.
PRIVACYA "Privacy" link was found on the selected page. Recommended in most instances.
TERMSA "Terms" link was found on the selected page. Recommended in most instances.

N.B.: More variables are available in the premium package(s).